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diffordsguide began in 2001 and has grown to become one of the most complete and authoritative cocktail publication available. It has built a loyal following amongst the top international bartending fraternity, discerning drinkers and keen amateur mixologists alike.
Simon Difford has been involved in most aspects of the drinks industry from running his own off license and wholesale company to importing spirits and brand creation, but is best known as a drinks writer and publisher.
Simon founded CLASS magazine in 1997, a title that became the leading UK style bar title before he sold it to William Reed Publishing to prepare for the launch of his range of diffordsguide drinks related books in 2001. The best known of these, 'diffordsguide - Cocktails', is now in its 8th edition with 2,600 colour-illustrated recipes and is widely regarded as the authoritative international cocktail publication.
In 2007 Simon received the Glenfiddich Drink & Bar Writer of the year award and was also chosen by The Observer as one of their 'Future 500 - The brightest and best rising stars across ten fields in the UK'.
In 2008 Simon was placed 8th in the Theme Magazine's Top 100 people in the Drinks Industry and won first place in the Drinks International Magazine Bartender of the Year 2008.
In 2009 Simon once again became editor and publisher of CLASS magazine. The first "new" issue was published in June 2009.